Top Shelf Canada
Top Shelf Canada is a believer in community over competition. That a fellowship of strong Canadian products shared with each other and with the rest of the world is what will carry our country’s fortunes for future generations. After the pandemic hit, eyes should be opening to the importance of self-reliance as a nation. Our dependence on imported products can be lightened, while we can create, produce and dream up ways to make our own superior products and market those within and on a worldwide stage.
The time is right for this. The idea that "We CAN do us" and create quality consumer products that disrupt the condiment market and give us viable alternatives to our reliance on imported products, is more relevant than it ever has been. Now forced to look at how dependent we want to be on other countries in an unstable and unpredictable world landscape, Canada should look at this as a welcomed challenge and opportunity to grow. It is time to grow our production sector and help support the companies that want to lead the charge. Top Shelf Canada wants to be one of those companies. Top Shelf Canada would also like to help promote and support other Canadian companies that are producing quality products that Canada may not have previously had much of a hand in....like hot sauce.
Top Shelf Canada led by its flagship product Front Street Heat hot sauce has impressively spread across the country into major banners including Real Canadian Superstore, Sobeys, Metro, Foodland, and Whole Foods with determination to show the world that Canadian products can hang with the imported titans of the condiment aisle.
This new producer of premium Canadian condiments was imagined and launched in 2017, by local bartender Joshua Lines, with the aid of his childhood best friend, turned highly regarded food scientist and product developer Wayne Blythe. With a series of strong marketing moves, and a winning formula, Front Street Heat quickly spread to a number of major grocery banners, and took Lines from delivering from the back of this SUV, to major nationwide distribution.
At present, with low operating overhead, and now with a second strong product in Front Street Fire released and both products spreading across Canada, Lines has set his sights even larger. Now joined by fellow former local bartender and budding marketing/design star Adina Melanson, the Sarnia group has set its sights on a major US export plan set for early 2022 and is supported by a major US distributor in KeHE Distributors LLC.
The time is right for this. The idea that "We CAN do us" and create quality consumer products that disrupt the condiment market and give us viable alternatives to our reliance on imported products, is more relevant than it ever has been. Now forced to look at how dependent we want to be on other countries in an unstable and unpredictable world landscape, Canada should look at this as a welcomed challenge and opportunity to grow. It is time to grow our production sector and help support the companies that want to lead the charge. Top Shelf Canada wants to be one of those companies. Top Shelf Canada would also like to help promote and support other Canadian companies that are producing quality products that Canada may not have previously had much of a hand in....like hot sauce.
Top Shelf Canada led by its flagship product Front Street Heat hot sauce has impressively spread across the country into major banners including Real Canadian Superstore, Sobeys, Metro, Foodland, and Whole Foods with determination to show the world that Canadian products can hang with the imported titans of the condiment aisle.
This new producer of premium Canadian condiments was imagined and launched in 2017, by local bartender Joshua Lines, with the aid of his childhood best friend, turned highly regarded food scientist and product developer Wayne Blythe. With a series of strong marketing moves, and a winning formula, Front Street Heat quickly spread to a number of major grocery banners, and took Lines from delivering from the back of this SUV, to major nationwide distribution.
At present, with low operating overhead, and now with a second strong product in Front Street Fire released and both products spreading across Canada, Lines has set his sights even larger. Now joined by fellow former local bartender and budding marketing/design star Adina Melanson, the Sarnia group has set its sights on a major US export plan set for early 2022 and is supported by a major US distributor in KeHE Distributors LLC.
