Tourism Thunder Bay
Vision
Position Thunder Bay as Canada’s Premier Outdoor City by weaving our vibrant urban cultural and culinary experiences with our intimate connectivity to our natural environment
Mission
Tourism Thunder Bay empowers private and public sector tourism partners to thrive through supporting the development and promotion of strong, relevant and sustainable visitor experiences.
Position Thunder Bay as Canada’s Premier Outdoor City by weaving our vibrant urban cultural and culinary experiences with our intimate connectivity to our natural environment
Mission
Tourism Thunder Bay empowers private and public sector tourism partners to thrive through supporting the development and promotion of strong, relevant and sustainable visitor experiences.

What it means to be Rainbow Registered
Rainbow Registered is a national accreditation for 2SLGBTQI+ friendly businesses and organizations. When you see a Rainbow Registered symbol, you know the business or organization meets a stringent set of standards to ensure that 2SLGBTQI+ customers feel more welcomed and accepted.